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Last Updated: January 21, 2020
If you are from a EEA country where GDPR laws apply, please see the Privacy Notice for your region.
If you are a California resident, please see the additional Privacy Statement Addendum for your region.
At Tektronix, we offer measurement solutions that enable your breakthrough innovations. Our shared success depends on a solid understanding of your needs. One way we pursue this understanding is by collecting information about you when you use our products or otherwise interact with us. When you share your information with us, you entrust us with your privacy, and that is a responsibility we take seriously.
The information we collect falls into two broad categories:
- Personal information includes personal identifiers, such as your name, your email address, your credit card number, or the serial number of the Tektronix product you are using. All information that is actively linked to one or more personal identifiers is also considered personal information.
- Anonymized information refers to any information that is not actively linked to one or more personal identifiers. This information is often most useful to us in the aggregate, allowing us to monitor market acceptance of new product features, for example.
1This Privacy Notice does not apply to Personal Information collected or used exclusively in the Human Resources context.
Using anonymized information where possible is one manner in which we protect your privacy. The remainder of this document addresses our policy when we collect, use, disclose, transfer or otherwise process your personal information.
Collection of Information
The following chart describes the categories of Personal Information we may have collected about you in the past 12 months and, for each category, where and why we collected it, and the categories of entities with which we shared or sold the Personal Information, if any. More detail about the information sources can be found below.
2This includes information purchased from third parties.
Information You Provide to Us
We collect information about you that you provide to us. For example, we collect such information when you:
- access or use our Products;
- create an online/mobile application account and/or profile;
- request or purchase Products;
- send us devices for service;
- fill out a form;
- provide us with your business card or other contact information;
- participate in a contest or promotion;
- complete a survey;
- sign up to receive one of our newsletters;
- communicate with us via third party social media sites;
- request customer support; or
- otherwise communicate with us.
Information We Collect Automatically When You Use the Products
When you access or use our Products, we may automatically collect information, such as:
- Web Session Information: We may collect information about your use of our websites, including your Internet Protocol (“IP”) address, the type of browser you use, access times, pages viewed, number of clicks, and the page you visited before navigating to our websites.
- Device Information: We may collect information about the computer or mobile device you use to access our Products—or information about the Tektronix devices you use—including the hardware model, MAC address, operating system name and version and unique device identifiers.
- Network Information: We may collect information about your network, such as information about devices, nodes, configurations, connection speeds and network performance.
- Location Information: We may collect information about the location of your mobile device or Tektronix device each time you access or use one of our mobile applications or devices, if you have permitted us. For more details, please see “Your Choices” below.
- Product Usage Information: We may collect information about your use of our Products, such as Device Information about the Tektronix devices you use or own, how often you use the Products, the duration and quality of use, the types of use (e.g. data creation, storage, access, deletion), calibration data, project configuration data and operator data.
- Strictly necessary cookies. These cookies are necessary to make our websites function as intended. They include, for example, cookies that enable you to use a shopping cart.
- Analytical/performance cookies. These cookies enable us to recognize repeat visitors, count the number of total visitors and see how visitors navigate our websites. This helps us to improve the way our websites work, for example, by ensuring that users can find what they are looking for easily.
- Functionality cookies. These cookies enable us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). We may also use them to recognize you when you return to our websites.
- Third-party cookies. We may allow third parties to place cookies on your device for advertising and analytics purposes. For more information about these cookies, please see “Advertising and Analytics Services Provided by Others” below.
Information We Collect from Other Sources
We may also obtain information about you from other sources (for example, people you work with) as listed above, and combine that with information about you we collect directly from you.
Use of Information
Where permitted by applicable law, we may use information about you for the various purposes listed above, and described in more detail here:
- To Provide You Products and Services: to provide, maintain and improve our Products,
- To Contact You: to discuss the Products or services you receive from us;
- For Administrative Manners: such as processing transactions, renewals, and payment card data and sending you related information, including confirmations and invoices, or to audit customer transactions and in particular, to provide and deliver the products and services you request;
- To Perform Services on Our Behalf; such as customer service, processing or fulfilling orders, and processing payments.
- To Provide Technical Service: to debug and resolve technical issues related to the Products (including internal debugging), and to send you technical notices, updates, security alerts and support and administrative messages;
- To Provide Customer Service:
- to discuss the Products or services you receive from us;
- to respond to your comments, questions and requests, and
- to otherwise provide customer service;
- For Sales, Marketing and Advertising:
- to communicate with you about products, services, offers, free trials, surveys, contests, promotions, rewards and events offered by us and others, and provide news and information we think is of interest to you, including via email and other electronic means, with your consent or where otherwise permitted by applicable law (please see “Your Choices” below);
- to provide advertisements, content or features that match user profiles or interests, with your consent or where otherwise permitted by applicable law; and
- to process and deliver contest entries and rewards;
- For Internal Research:
- to monitor and analyze trends, usage and activities connected to our Products and the products and services of third parties, with your consent or where otherwise permitted by applicable law;
- to personalize and improve the Products and Services, or to develop future Products or Services; and
- to link or combine with information we get from others to help understand your needs and provide you with better service, with your consent or where otherwise permitted by applicable law; and
- Identity Verification: to verify your identity or for fraud and/or crime prevention;
- To Fulfill or Enforce a Contract With You: to carry out our obligations arising under a contract with you and to enforce the same;
- For Compliance: to carry out anti-money laundering and other compliance checks and controls;
- Other:to carry out any other purpose that is compatible with the purpose for which the information was collected.
Sharing of Information
We may share information about you as described above, and in more detail here:
- Distribution Partners: with distributors, resellers, channel partners and others connected to the sale and marketing of products and services offered by Tektronix or on behalf of Tektronix, with your prior permission or where otherwise permitted by applicable law (please see “Your Choices” below for more information about your choices with respect to this type of sharing);
- Marketing Affiliates: with marketing affiliates connected to the sale and marketing of products and services offered by Tektronix or on behalf of Tektronix, with your prior permission or where otherwise permitted by applicable law (please see “Your Choices” below for more information about your choices with respect to this type of sharing);
- Entities you tell us to share with:
- with other users at your direction or through functionality available in the Products; or
- with your consent or at your direction, such as where you decide to share information through an external API.
- Service Providers:
- with vendors, consultants, and other service providers who need access to such information to carry out work on our behalf, including to provide and support our data management, analytics, security, and storage systems; or
- with third parties who need access to such information to perform a service that you requested;
- Law Enforcement:in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
- Professional Advisers:
- such as accounting and legal firms in order to provide us with their professional advice; or
- if we believe you are acting inconsistently with the spirit or language of our user agreements or policies; or to protect our rights, property and safety and the rights, property and safety of others; and
- Transaction Partners:where necessary in connection with, or during negotiations of (including due diligence) or completion phases of, any transaction (merger, sale of company assets, financing, divestiture, or acquisition of all or a portion of our business) contemplated by us, our parent company, or affiliated operating companies, subject to our taking such further steps as applicable law may require.
Social Sharing Features
The Products may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Products with other media, and vice versa. Using these features shares information with your friends or the public, depending on your settings with the entity that provides the feature. For more information about the purpose and scope of data collection and processing related to social sharing features, please visit the privacy policies of the entities that provide these features. We accept no responsibility for the privacy practices of these entities.
Advertising and Analytics Services Provided by Others
We endeavor in good faith to adhere to self-regulatory advertising principles, such as the Digital Advertising Alliance’s Principles. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit and the Digital Advertising Alliance’s opt-out mechanism.
We take commercially reasonable measures to help protect personal information from accidental loss, theft, misuse, alteration, unauthorized access or disclosure, and unlawful or accidental destruction.
We Do Not Knowingly Collect the Personal Information of Minors
Our products and services are not directed to minors under the age of 18 and we do not knowingly collect or sell the Personal Information of minors.
Information Sharing With Third Parties
As described above, we may share personal information with third parties for marketing purposes related to our products and services, with your prior permission or where otherwise permitted by applicable law. To opt out of having your information shared in this way, please contact us at [email protected].
You may access, update, correct or delete your account information at any time in accordance with applicable law. You may do this by logging into your online account or emailing us at [email protected]. Please note that we may charge a small fee for complying with such requests where permitted by applicable law.
If you wish to deactivate or delete your account, please email us at [email protected], but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your account information for a reasonable period of time.
If any of our mobile applications collects location information, we will ask you to consent to the application's collection of this information. If you initially consent, you can subsequently stop the collection at any time by changing the location service setting preferences on your mobile device. If you do so, our mobile applications, or certain features thereof, will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove all of our mobile applications from your device.
We may also collect location information when you use certain Tektronix devices. The owner of the account associated with such devices can control the collection and use of this information through his or her account settings. If the account owner deactivates the collection of location information, certain features of our devices may no longer function.
You may opt out of receiving promotional emails from us by following the instructions in those emails or by emailing us at [email protected]. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
With your consent, we may send push notifications or alerts to your mobile device for updates and communications related to the Products. You can deactivate these messages at any time by changing the notification settings on your mobile device.
Accessibility of our communications
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at 1-800-833-9200 or contact [email protected].